Master Instagram Presets: A Beginner's Guide
Presents, also known are filters, are quick ways to make your photos pop.
However, you may have seen a similar filter on one photo that looks far better than yours.
This is probably because specific Instagram presets, such as the popular Instagram filter, better suit photos with a particular composition, style, or social media color temperature.
Download the free Lightroom mobile app, or Photoshop is a must-have tool for editing and enhancing your Instagram photos in one click.
If you want to become an Instagram influencer or gain more traction for your business, consistently using presets that suit your brand and image will give you a much more polished grid.
With this in mind, read on as we share with you some of the best workflows for Instagram, including Adobe Lightroom Mobile devices (xmp and dng)!
Why Use Preset Filters Lightroom for Instagram
Using preset filters in Lightroom for Instagram has numerous benefits.
Firstly, it saves you time and effort in editing each photo individually.
With just one click, you can enhance your images and give them a consistent look and feel.
They are designed by experts who understand the nuances of color grading and composition.
Using these presets, you can achieve a polished and cohesive aesthetic that captivates your audience.
Advantages Of Lightroom Preset Filters
Whether you're an influencer or a business, consistency is vital to building a solid online presence.
Using preset filters, you can establish a signature look that sets you apart from the crowd and resonates with your target audience.
Another advantage of using preset filters in Lightroom for Instagram is their flexibility.
With a wide range of presets, you can experiment with different styles and moods to find the one that best suits your photos.
Whether you prefer bright and vibrant colors or a moody, muted aesthetic, there's a preset out there for you.
Consider Your Personal Unique Instagram Style
Before downloading the best Instagram presets into your smartphone or desktop, you must take some time to consider your brand and the look of your grid.
This is because you want your grid to look consistent regardless of the content of each post.
Not only will this look more professional and cohesive, but if you're an influencer or business owner, the filter packs you choose can impact how people perceive your business.
Consider Your Content (What Will You Focus On?)
You'll first want to write down everything you commonly post to your page.
Food, clothing, landscapes, selfies, everyday photos, blog posts, soft colors, dark shadows, vsco, and more.
You'll then want to consider what filters would suit those styles the best.
For instance, if you're selling vintage streetwear clothing, combining black and white filters and high-contrast colors can give you the grungy, youthful look people expect from those brands.
On the other hand, if you're selling children's clothing, filters with low contrast and pretty pastel colors may be more effective.
Consider Your Audience (Who Will Be Consuming Your Content?)
Your target audience also plays a significant role in how your Instagram grid is presented.
You should always create content and marketing with your audience and followers in mind.
If you know your audience is above 40, then a clean and professional look with your presets may be more desired.
On the other hand, millennials and Gen Z may feel more trusting with brands that use earthy colors.
Lastly, you'll want to remember that consistency is vital in Instagram grids.
With this in mind, ensure you're using filters you feel you can continue operating for a few months.
Don't follow trends to get subscribers, especially if you don't feel they make your brand or messaging not feel congruent.
To determine how your grid will look in the future, consider using Instagram planning tools.
Many of their platforms show you a preview of your Instagram grid with the posts you have planned for the future, enabling you to decide whether you like the look before posting.
Here are a few popular Instagram planning apps:
Keep in mind that many of them have free trials so that you can see what works best for you before purchasing.
Before and After Adobe Photoshop (XMP/DNG) Desktop or Mobile Download
You'll find that most of the high-quality presents you'll find online cost a small amount to use.
Before you decide on the filter packs you desire, see if they offer a before and after of their preset in action.
Once you apply the presets, this can give you a general idea of your photos' appearance.
It's essential to clearly understand how the filters will enhance or alter your images before purchasing.
Furthermore, consider the overall aesthetic that you want to achieve with your Instagram grid.
Are you seeking a sleek, polished look or a more natural and organic feel?
The Best Presets for Instagram Influencers or Bloggers
Now that you have a planning method, how do you start finding suitable ones?
With thousands of free and paid presents online, it can get overwhelming.
Here are a few of our favorites to help simplify the process.
Light and Airy Style Instagram Presets
"Light and airy" is a preset style popular on Instagram for years.
This style is known for bright whites, more exposed shadows, and almost blown highlights.
The colors are often vibrant and relaxed.
You'll find that this present is excellent for wedding photos, food photography, and trendy fashion.
You may also find presents that are described as "high key" that are similar.
These are perfect for portraits, as they present people in a flattering light yet keep the colors vibrant.
Warm Pastel Style Instagram Presets
You'll find that many presents make your photos appear warmer and mute the colors simultaneously.
This style is great if you view your brand as cozy, warm, or comforting.
These types of filters can also be very flattering for portraits of a variety of skin tones.
Remember that filters that change the color temperature of your photos can be drastic, meaning you'll have less flexibility to use other filters if you want to keep a consistent grid.
Romantic Style Instagram Presets
Romantic filters emphasize pastel colors, pink colors, and soft tones.
Think about the colors during a sunset–these are often the colors these filters use, except more muted.
Since these filters introduce strong pink tones, they aren't recommended for portraits or food. However, they add a sense of whimsy to minimalist photos or landscapes.
Film Look Style Instagram Presets
Presents described as "film looks" try to emulate 35mm, medium format, and slide film as best as possible.
They may include film grain and the color temperature that matches their emulating films.
These can be some of the most flexible presents, as they work with various subjects.
However, the look of a classic film must work with your brand and target audience.
Street Style InstagramPresets
Street style presents typically give your photos a cooler color temperature, add clarity and sharpness, and increase the contrast.
The result is a dramatic, intense look perfect for product photography, streetwear brands, and moody portraits.
Road Trip and Travel Style Instagram Presets
Presets that describe themselves as "road trip" or travel typically increase the saturation of your photos so that you'll have bright blue skies, dramatic sunrises and sunsets, and deep green forests.
They may also change the hue of your blues to look more aquamarine, pairing well with bright oranges as complimentary colors.
If you want vibrancy in your travel photos and cinematic quality, these are the filters to go for.
Bohemian/Relaxed Style Instagram Presets
Bohemian presets are similar to "light and airy" but have a slightly warmer appearance.
With a relaxed vibe and desaturated tones, bohemian presets are great for homeowners showing off home renovations, lifestyle bloggers, bohemian fashion, and more.
They can also be an exciting choice for travel photography, particularly if you often find yourself in the city.
Presets described as "tropical" often look similar; however, the greens are more saturated.
The Best Instagram Presets in 2023
What are the benefits of using Instagram presets?
Using Instagram presets offers several benefits, such as saving time by quickly applying consistent filters and edits to your photos, creating a cohesive and professional aesthetic for your feed, and enhancing the overall visual appeal of your Instagram profile.
Find the Best Lightroom Instagram Presets Today
It's understandable if you're feeling overwhelmed when finding the best presets.
Many preset packs are showcased with professional photos and editing, making them all seem desirable additions to your Instagram grid.
For this reason, we recommend starting with a strong knowledge of your brand, style, and target audience.
Shop The Best Instagram Presets Today
If you know that your photos will primarily be about as well as your brand's personality, you can make filter choices that you can use consistently.
If you're still unsure of the kind of presets you need, you can purchase bundles and save money on presets for Instagram. Check out our easy one-click bundled presets today!