Transforming Your Instagram Feed With Lightroom Presets
In this blog article, I’m sharing five actionable Instagram feed goals for you to accomplish that will help you create the IG feed of your dreams and leave positive first impressions with people meeting your brand on Instagram for the first time.
You only get one chance at a first impression, after all!
This will ensure the right people will find and connect with your brand, which will help grow your reach, engagement, and business in free Lightroom Classic.
They will be inspired to “follow” you and return to your content time each time you post new content!
These presets are pre-made filters that can be applied to wedding photographers to newborn photos with just a few clicks, instantly transforming them into professional, cohesive-looking images.
With a free Lightroom preset pack, you can easily enhance your photographs' visual appeal and vibrance.
You can achieve a consistent aesthetic throughout your feed by using Adobe Lightroom presets, such as Lightroom Mobile, which is essential for leaving positive first impressions with new followers.
When people discover your brand on Instagram for the first time, they will be drawn in by your feed's visually appealing and cohesive look.
Utilizing social media platforms effectively can significantly enhance your brand's visibility and reach.
A well-curated Instagram feed attracts the right audience and encourages them to engage with your content, giving it a cinematic look.
When your feed has a consistent aesthetic, it showcases your brand's personality and style.
Hiring a professional photographer can help you achieve this by capturing high-quality images that align with your brand's vision and enhance your overall visual identity.
This creates a sense of trust and authenticity, which is essential for building a loyal following.
Lightroom presets make it incredibly easy to achieve this cohesive look.
With just a few one-clicks, you can transform your photos into stunning visuals that stand out and capture the vibrancy of the moment.
Presets suit every vintage look style, whether you prefer vibrant and colorful images or a more muted and moody vibe.
If you're interested in capturing stunning landscapes, landscape photography presets can enhance the natural beauty of your outdoor shots.
Lightroom presets from Envato elements save you time and effort in editing each photo and elevate your Instagram feed's overall quality and appeal. Incorporating presets into your workflow can streamline your editing process and ensure consistency in your aesthetic.
GOAL 1: STAND OUT!
As humans, we recognize each other mostly through faces.
So if you have a personal brand, people need to be able to distinguish and recognize YOU.
You are essentially your brand and must have a unique vibe or feel that differentiates you (thank goodness you have Flourish Presets by your side, right?).
A suggestion if you're camera shy is to include at least 1 or 2 pictures that show your face every 7 to 9 photos you upload into your feed.
Now if you don’t have a personal brand, you can apply the concept to your product, service, or advice.
Just make sure those things are a featured part of your Instagram visuals so it stays top of mind in your prospective customers' feed.
Follow Andrew on IG @andrewtourssf
GOAL 2: KEEP ON BRAND
How your feed represents your brand’s color theme aesthetic speaks volumes about conveying your brand's professionalism, goals, and motivations.
The more cohesive your visuals and content messaging, the better you'll connect with your followers.
Consistency builds trust, and followers will continue to return to brands they like and relate to.
GOAL 3: CLARITY OVER CONFUSION
The next important goal to remember is to update your bio area so that the messaging of who you are and what you do becomes crystal clear.
When prospective followers visit your profile, they will spend moments deciding if they should follow you.
By informing them of 'what's in it for me' and adding value, they are likelier to engage with your content and follow you.
Here's a great template to jumpstart your bio-brainstorming process:
“I help ________ do/have ________, so they can ________.”
Once you fill in the blanks, customize it to your brand’s voice!
GOAL 4: MAKE IT CLICKABLE
The 4th Instagram feed goal is simple--
Your feed needs to be clickable!
On your profile, make it easy for followers to know where they can learn more about your products or services.
This could be a Linktree containing links to your YouTube channel, a website, an article about you, a free download resource, or something valuable to your audience.
Whatever link you include, make sure it leads to the next logical step in someone becoming a customer of yours.
Example: Flourish Presets link tree linktr.ee/flourishpresets
GOAL 5: GET SAVVY ABOUT YOUR MARKETING
Gary Vaynerchuk wrote a book called "Jab, Jab, Jab, Right Hook," it essentially captures the idea that you have to give more value than you ask for it in return.
It’s a fact: Followers will quickly become uninterested in a brand that constantly tries to sell to them in every single post without providing value.
Value can be useful information, entertainment, or anything interesting or surprising.
Try to balance value and promotions to a promotional post once, only every 4th post (or less).
The rest of the time, focus on adding value to your audience.
A smart strategy would be to lead a post with value, then share the promotion afterward (like in a carousel post).
That way, followers will still get valuable content by following you (even within your promotion posts) without getting overwhelmed with promotional content messaging.
One thing you can do, instead of promoting every post, is to encourage engagement from your audience via a powerful purpose-driven call to action.
A call to action is achieved by asking your audience to respond, like, share, or do something else.
By achieving these five goals, you can feel confident that your brand is putting its best foot forward on Instagram.
You'll naturally encourage organic followers to continue engaging in, sharing, and saving your content!
You’ll also be able to maintain a balance of promotional and value-based material in your feed, helping to drive followers to other platforms to find out more about your brand.
EXPERT TIPS ON HOW TO MAKE AN IMPACTFUL INSTAGRAM PRESENCE
In today's digital age, having a strong presence on Instagram is crucial for brands to connect with their audience.
But it's not just about posting aesthetically pleasing images and catchy captions.
To make a real impact on this platform, you must go beyond self-promotion and focus on providing value to your followers.
One of the key strategies is to give more value than you ask for in return.
Your followers will lose interest if every post has sales pitches and promotional messages.
Instead, aim to strike a balance between valuable content and promotions.
For every promotional post, share helpful tips, inspiring quotes, or interesting stories that resonate with your audience.
This way, followers will still get valuable content by following you, even within your promotion posts, without feeling overwhelmed with promotional messaging.
Another effective strategy is to encourage engagement from your audience through a purpose-driven call to action.
TUTORIAL ON HOW TO DOWNLOAD AND USE LIGHTROOM APP / PHOTOSHOP FOR EDITING
In this tutorial, I will guide you through downloading and using Lightroom or Photoshop for editing.
These powerful tools can help enhance your photos and create stunning visuals that captivate your audience.
First, let's talk about downloading Lightroom or Photoshop.
Both software are available for desktop and mobile devices.
You can visit the Adobe website to download the software onto your computer or search for the app in your device's app store.
Once you have installed Lightroom or Photoshop, it's time to start editing!
Open the software and import your desired photo into the workspace.
You can do this by clicking on the "File" tab and selecting "Import" or dragging and dropping the photo into the workspace.
Next, explore the various editing tools and features of Lightroom or Photoshop.
These include adjusting exposure, contrast, saturation, and more.
You can also experiment with filters (Flourish Presets has the best Lightroom XMP / DNG for instant email download) and presets to give you the best photo results via the Lightroom mobile app.
Remember the overall aesthetic for the best-desired results in editing your photo in a single click (saving you a lot of time)!
Use the editing tools to bring out the best in your image, whether it's a bright and vibrant style or a moody and dramatic feel.
Once you are satisfied with your edited photo, it's time to save and export your work.
Go to the "File" tab in Lightroom or Photoshop and select "Export."
Choose your desired file format, such as JPEG or PNG, and adjust the quality settings if needed.
Then choose a location on your computer or device to save the edited photo.
Now that you have learned the basics of downloading and using Lightroom or Photoshop for editing, it's time to take your skills to the next level with presets.
They are like magic buttons that instantly transform your images into stunning works of art.
THE BEST HIGH-QUALITY INSTAGRAM LIGHTROOM PRESETS
THE BEST INSTAGRAM LIGHTROOM PRESET BUNDLES
Best Lightroom Presets Bundle for Instagram (Includes newborn, vintage, gatsby)
What are the benefits of using Lightroom presets?
Using Lightroom presets can save you time and effort in editing your photos. They provide a quick and easy way to apply consistent styles and effects to your images, giving them a professional look. Additionally, presets can be customized and adjusted to suit your preferences and creative vision.
In conclusion, the key to successful Instagram marketing is providing value to your followers.
The book "Jab, Jab, Jab, Right Hook" emphasizes giving more value than you ask for in return.
Constantly bombarding your audience with promotional content will quickly turn them away.
Instead, strive to strike a balance between valuable information and promotions.
Try limiting promotional posts to every fourth post or less.
Leading with value and sharing promotions afterward ensures your followers receive valuable content, even within your promotional posts.
Engagement is another powerful tool in your arsenal.
Encourage your audience to respond, like, share, or do something else that will help increase their engagement with your brand.