How to Create An Aesthetic Instagram
There are more than one billion monthly users on Instagram, making it one of the top social media platforms to be on.
Whether you're a small business or an influencer, standing out among the rest is key to becoming a successful Instagram account and increasing your follower count and reach.
One way to stand out is through high-quality content creation.
Remember to add value to your audience with engaging posts and stories that showcase your brand's unique personality and offerings.
A great way to ensure your Instagram feed looks polished and flawless is with aesthetic presets for your Instagram posts.
Using a template can help you create a cohesive look and feel for your feed, making it more visually appealing to your followers.
You can also use Google to find inspiration for your feed and create a cohesive look that reflects your personal brand.
Adding high-quality imagery can help your feed stand out and attract more followers.
If you're struggling with a design or want to improve your photography skills, consider hiring a professional in graphic design to help elevate your feed.
In addition to making your feed look awesome, having an overall aesthetic that incorporates your brand colors will help with your branding and give you inspiration when trying to figure out what to post.
What Are Instagram Presets for Layout Editing?
An Instagram preset is a filter that you use on all of your pictures and videos, making them more visually appealing and consistent with your brand.
If you want to maintain a consistent look and feel across all your posts, it's a good idea to create an Instagram-style guide that outlines your brand's visual identity.
You can also use Instagram presets to create a cohesive look for your Instagram stories, which can help attract more followers and engagement.
If you want to maintain a consistent brand image on Instagram, it's important to refer to the Instagram brand style guide.
Using a consistent color scheme and design consistency across your posts and stories can help establish your brand identity and make your content more recognizable to your audience.
They're a combination of various photo settings that give a specific look to your photos.
Text-based content can also be added to enhance the visual appeal of your website or social media platform.
By using the same filters and settings, you give your followers cohesive content that looks great.
Incorporating user-generated content into your feed can also add authenticity and variety to your content strategy.
Typography is also an important aspect to consider when creating visually appealing content.
Choosing the right fonts can make a significant difference in how your content is perceived by your audience.
Editing your photos with an Instagram preset like instasize can save you time and effort while still achieving a professional look.
Additionally, creating engaging text posts to accompany your photos can help increase engagement and grow your following.
You can also share your edited photos on other social media platforms like Twitter to reach a wider audience.
Remember to choose a preset that fits your brand and aesthetic.
Unfortunately, you can't use the presents within the Instagram app.
Most people use Adobe Lightroom to edit their photos with a single click.
Once you've edited the photo, you can upload and post it to Instagram.
For a vintage touch, try using Lightroom's vintage presets.
Presets are still very flexible.
You can do manual adjustments after you've applied your filter.
In addition to creating a cohesive Instagram feed for your brand, using presets and highlight covers makes your photos more creative and enhances your Instagram content.
You can stand out from other brands on Instagram with unique posts.
Why Do I Need an Aesthetic Instagram?
The visual identity of your Instagram is one of the first things a user will notice when they head to your profile.
Some of the things that contribute to your page's aesthetic include:
- Tone
- Layout
- Colors
Your aesthetic plays a major part in whether or not someone clicks the follow button or goes to check out another similar page.
Making a great first impression with a unique Instagram aesthetic that aligns with your brand’s values is visually appealing and can improve your brand's overall recognition.
It can help convey your brand's personality and voice.
The Benefits of an Aesthetic Instagram
Creating a unique and visually appealing Instagram aesthetic can make a lasting impression on users and improve brand recognition.
A cohesive brand aesthetic not only represents your brand's identity but also helps in attracting potential customers.
It is not limited to being neutral and appeals to everyone; instead, it allows you to create a vibe that resonates with your brand personality.
An attractive Instagram feed showcases your brand's aesthetic and attracts more followers.
Remember to stay true to your brand's values while curating your feed, and utilize visual content to create memorable visuals that speak to your lifestyle and brand.
How to Establish an Aesthetic
Figuring out your brand's aesthetic might be a vague and daunting task.
It doesn't have to be.
Creating a style guide can help you define your brand's visual identity and ensure consistency across all platforms.
Follow our tips below to figure out what your aesthetic is.
Figure Out Your Brand
Establishing an aesthetic for your Instagram feed is crucial in conveying your brand's identity and values.
To begin this process, it is essential to define your brand and understand your target audience.
Consider your core values and ensure that they are reflected in your content subjects, colors, and messaging.
Lastly, determine the vibe you want to portray - whether it's cool and minimalist or fun and casual - as this will help shape your overall aesthetic and create a specific ambiance for visitors to your page.
Don't Forget About Color
Color is one of the most essential things when pulling together your aesthetic.
Color not only influences a consumer's buying decisions but also contributes to your brand's recognition.
You need to make the right color decisions for your posts.
If you already have a logo and website, use your brand's pre-established colors.
Once you've decided on what colors to use, incorporate them into your posts.
You don't have to do it in an obvious way. Stick to a certain color family or tone.
Once you begin to do this, you'll start to notice how your page looks cohesive.
There are a few ways you can figure out your Instagram profile colors. They include:
- Creating a color palette
- Creating a mood board on Pinterest
Choose colors that reflect your brand's voice and message.
Plan Your Posts
Your Instagram page should look professional and thoughtful.
Planning out your posts in advance will help you achieve that.
By planning your upcoming posts, you can see which pictures look good next to one another and which ones don't.
You can see where you need to add in some more of your dominant color.
You can also notice where you should add a lighter-toned picture to your feed.
Planning out your social posts doesn't have to be time-consuming.
It'll actually save you time so you don't have to scramble when it comes time to make a post go-live.
How Lightroom Presets Can Help With Your Aesthetic
Aesthetic presets can make your life easier in a variety of ways.
With presets, you'll work smarter.
You can edit your photos with a single click.
You can also edit more than one photo at a time.
You won't have to edit individual photos since you can apply your preset to a large quantity of them.
Use The Most Popular Lightroom Presets
In the world of aesthetic Instagram, planning is key.
By analyzing your feed, you can identify areas to enhance your dominant color and add lighter-toned pictures for a cohesive look.
Presets are a game-changer, allowing you to edit multiple photos with a single click and saving you time.
Remember, not every photo needs to be perfect; authenticity resonates with followers.
Showcase the realness of your brand by focusing on the subject and using presets to enhance quality while maintaining authenticity.
With presets, you can create a visually stunning feed that is harmonious and captivating.
Consistency and Cohesiveness is Key
Consistency doesn't just apply to how much you post on Instagram.
It also relates to posting images that have a similar look so your followers recognize your content.
Like we mentioned before, having a distinct vibe and color palette is essential for creating brand recognition.
When your posts complement one another, your feed is inviting.
It can be difficult to create an aesthetic that's cohesive when you post different types of content.
Your content could include:
- Landscapes
- Text-based graphics
- Videos
- Selfies
With an aesthetic present, you'll ensure that all of your posts completely represent your brand.
It also helps you with creating a polished Instagram feed while posting high-quality content.
Tips for Using One-Click Aesthetic Presets
If you want to know how to get presets on your phone, we can help.
We have countless presets available on our website for you to purchase and download.
Experiment with one or more presets until you find one that fits your aesthetic.
The next step is to download the Adobe Lightroom Photo Editor onto your phone.
Make sure the presets you purchased are saved onto your phone.
You can easily access them once you open the app.
Create Great Photography
While a photo doesn't need to be perfect to post, it's hard to rescue a terrible picture with a preset.
The quality of your picture is important but you don't need fancy equipment to take a great one.
Some photography tips include:
- Using natural light
- Focusing on your subject and framing it
- Don't use flash
- Ensure your photo's original file isn't too small
- Cleaning your lens so the picture isn't blurry
Make Manual Adjustments as Needed For Your Color Palette Template
After you apply your preset to your picture, feel free to make adjustments as you see fit.
The preset you use might make your picture look too dark.
You can easily fix that in the Lightroom app by reducing the shadows.
You can also straighten pictures in the Lightroom app.
You can also crop the picture to get rid of unwanted photobombs.
Don't Add Too Much Saturation
Oversaturation can ruin your image. Look out for neon pinks or high-volume blues that are a result of chromatic aberration.
You can get rid of chromatic aberration in the Lightroom app.
If there are too many vibrant colors in your image, you can adjust the vibrance and color temperature.
Curate Preset Styles That Vibe With Your Followers
You want your Instagram feed to be cohesive. If you have too many different kinds of presets, you'll lose your aesthetic.
Have a few filters saved that work well with the different types of photos you post.
Having a handful of filters will enable you to add variety to your Instagram feed without compromising its cohesion.
You can also implement a checkered pattern approach so you can alternate between styles and presets.
Who Should Use Aesthetic Presets?
You don't have to be a big brand or influencer to use Instagram presets.
Everyone can use them to improve their feed.
If you want to make a lasting impression on your Instagram followers, you need to incorporate aesthetic presents.
What's the Difference Between Presets App and Filters?
The average person with an Instagram profile uses filters to edit their images.
While presets can be used by anybody, typically influencers and brands use them to create an overall aesthetic on their page.
Additionally, filters change the contrast, saturation, and other effects on an image.
A preset also changes the grain, tone, and quality of a picture.
Filters are a great go-to feature for uploading selfies to a page where you're not trying to achieve a cohesive aesthetic.
Presets help you achieve an elegant and refined look.
FAQs
What is an aesthetic Instagram account?
An aesthetic Instagram account is one that has a visually pleasing and cohesive theme or style. It typically features carefully curated content, such as photos, quotes, and graphics, that follow a particular color palette, mood, or subject matter to create a visually appealing and harmonious feed.
