In a world consumed by technology, creating content that goes viral is more difficult than ever. Crafting a winning social media post is more than just luck. It's about having a combination of detail, strategy, and wit. There are three parts of good viral content: a great hook, strong content, and an understanding of what your audience wants to see. Viral content is the modern equivalent of a magic trick. It can seem like videos of singing toddlers or juicy deep-dive profiles of Instagram influencers hit millions of views overnight like magic. It's true that luck, timing, and other factors play a part in whether or not content goes viral, but at the end of the day, it's all about strategy, thought, and attention to detail.
HACK #1: BE UNIQUELY FAST
TikTok is a fast-paced app where you have to grab people’s attention quickly before they swipe past your video to watch other content. If there’s no action till the end, most people won’t watch. Start off with a bang so people understand what they’re watching from the get-go.
HACK #2: KEEP YOUR VIDEOS SHORT AND SWEET
To make your videos more captivating, keep them short and to the point. Tiktok evaluates the average watch time of videos against the length of the video. If you have a minute-long video with an average watch time of 8 seconds, it is probably more engaging to your audience than a 10-second video that they spend 48 seconds watching.
HACK #3: USE TRENDY MUSIC
Regardless of whether you decide to do a voiceover or not, it’s worth always including trending music in your videos. You can choose your own songs, but it’s more likely that you’ll do well on TikTok if you use mainstream songs. If you want to layer a song over a video, try doing it with a voiceover. If TikTok won't let you use your music, upload your video with your own audio and then select a song to play at 0 volume.
HACK #4: HIGH-QUALITY VIDEOS
When creating videos, make sure the quality is high. A good camera will help you create a better-looking video. LUTs also create a significant difference once applied and it's not that complicated to use. Great content is a powerful tool. It helps you create positive experiences for your audience and inspire them to keep coming back. With great content, you can capture people's attention, reinforce a strong impression, and build long-lasting relationships with your followers.
HACK #5: BE THE INFLUENCER YOU DREAM TO BE
People use TikTok to kill time, but they also use it to learn. Share helpful tips with your audience. Talk about the equipment you use, your favorite brands, and recipes you love. You can even become an affiliate partner of a brand and monetize your channel on TikTok!
HACK #6: SHARE A STORY
Of course, your dance videos can go viral on TikTok and other similar apps. But most people aren't talented or hilariously bad dancers—which means that a video of you dancing isn't likely to spread through social media like wildfire. In fact, it's more likely that you'll go viral by telling an interesting and compelling story. The story can be anything. It can be something interesting that happened in your life, something random that happened during your day, a project you did, anything. Just tell a story and keep the plot flowing quickly.
HACK #7: CLIFFHANGERS
Getting comments on your videos is one of the best ways to make your TikTok posts go viral. If you can predict what people will want to know, don't explain it in the video—let them ask!
HACK #8: MAKE SOME PARTS OF THE VIDEO TOO FAST
While this may seem counterintuitive, there are benefits to having parts in your video that are too fast for someone to watch on the first viewing. For example, if the text is too fast to read, someone will likely rewatch the video to re-read the text, and maybe pause at that point. When they do this, they’re spending more time on your video and signaling to the algorithm that it’s useful content, which will in turn get TikTok to show it to more people.
GOING VIRAL ON TIKTOK
If you're looking for a new way to leverage your content and become an influencer, you might want to give TikTok a try. Don't be discouraged if it doesn't skyrocket you to fame overnight - with any social platform, it takes time and patience to build a following. The most important thing is to have fun, and don't pressure yourself to get more followers or likes than your peers. If you can do that, and focus on creating content that's actually relevant and interesting, then who knows? You just might go viral.
So there you have it - our top tips to help you go viral on TikTok. There is no single formula for going viral. But by doing a lot of the things on this list, your chances of going viral will increase and make it easier to become the influencer brands pay for. Wha